British Airways
British Airways is set to revamp its first class service by offering passengers a range of new swanky products.
The upgrades will take to the skies from March 31 and passengers will be able to indulge in an afternoon tea service, wear designer pyjamas and sleep on new luxurious blankets.
British Airways' parent company IAG suffered a £5.1billion loss in the first nine months of 2020 after profits plunged due to coronavirus. In a stark comparison, over the same period in 2019. British Airways (BA) is the flag carrier airline of the United Kingdom.It is headquartered in London, England, near its main hub at Heathrow Airport. The airline is the second largest UK based carrier, based on fleet size and passengers carried, behind easyJet.In January 2011 BA merged with Iberia, creating the International Airlines Group (IAG), a holding company registered in Madrid, Spain. British Airways is retiring its fleet of 31 Boeing 747s four years ahead of schedule as it braces for a sustained slump in global air travel due to the pandemic.
The airline says the new products and services are part of an overall £6.5billion investment in customers.
From March 31, British Airways is revamping the service in its First Class cabin. Pictured is the new afternoon tea offering
There will also be a range of new a la carte menus, which will be served on bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards
British Airways is also investing in new Dartington glassware for first class passengers to enjoy drinking from
One of the first changes first class passengers will see is the new loungewear that will be offered has been designed exclusively by luxury brand Temperley London founded by Alice Temperley.
The loungewear will come with amenity bags also designed by Temperley London and filled with products from skincare brand Elemis.
When it comes to food, the airline’s chefs have designed new a la carte menus focusing on seasonal British ingredients.
The new menus will be served on bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
The new loungewear that will be offered has been designed exclusively by luxury brand Temperley London founded by Alice Temperley. It comes with an amenity bag filled with Elemis products
For passengers wanting to sleep, there will be new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper
As part of the changes, British Airways is also investing in new Dartington glassware.
Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Meanwhile BA says there will be an improved turn-down service for sleeping, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper.
Customers will also receive a new day blanket and bolster cushion.
And those wishing to relax and enjoy the 1,000 hours of programmes available on the in-flight entertainment channels, can do so through high performance headphones crafted by Meridian, the British pioneers of High Resolution audio.
British Airways’ First customers continue to have access to the airline’s exclusive First Wing at Heathrow Terminal 5.
British Airways First Class
British Airways saus it has worked with a team of designers and experts to revamp its first class cabin, pictured
Re-designed and unveiled in 2017, the First Wing provides customers with a private check-in area leading through to dedicated security lanes, which grant customers direct access to British Airways’ First Lounge.
British Airways Customer Service
Carolina Martinoli, British Airways’ director of brand and customer experience, said: ‘As part of our £6.5billion investment for customers, we’re changing parts of the travel experience in our first cabin.
‘Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
Britishairways.com
‘In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in first with British Airways is an unforgettable experience.’